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A meme (pronounced /miːm/) is a popular neologism for the term cultural trait; that is, a learned thought, feeling, or behavior. Examples include thoughts, ideas, theories, practices, habits, songs, dances and moods. Memes propagate themselves and can move through a "culture" in a manner similar to the behavior of a virus. As a unit of cultural evolution, a meme in some ways resembles a gene. Richard Dawkins, in his book The Selfish Gene, recounts how and why he coined the term meme to describe how one might extend Darwinian principles to explain the spread of ideas and cultural phenomena. He gave as examples tunes, catch-phrases, beliefs, clothing-fashions, and the technology of building arches.
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