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The word meme (pronounced /miːm/), a 1976 neologism, denotes any learned feeling, thought or behavior. Examples include thoughts, ideas, theories, practices, habits, songs, dances and moods. Memes propagate themselves and can move through a sociological "culture" in a manner similar to the behavior of a virus. As a unit of cultural evolution, a meme in some ways resembles a biological gene. Richard Dawkins, in his book The Selfish Gene, recounts how and why he coined the term meme to describe how one might extend Darwinian principles to explain the spread of ideas and cultural phenomena. He gave as examples tunes, catch-phrases, beliefs, clothing-fashions, and the technology of building arches. |
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