Primerica, Inc. (NYSE: PRI) is a referral marketer of financial services through a large sales force of full-time & part-time representatives. Headquartered in Duluth, Georgia, the company, previously known as Primerica Financial Services, spun-off from its former parent company Citi through an initial public offering that occurred on April 1, 2010. It is the largest financial services marketing organization in North America with more than 100,000 licensed independent representatives, 26,000 of whom are FINRA Series 6 licensed through Primerica's securities broker-dealer affiliate PFS Investments, Inc. in the US, and through PFSL Investments Canada Ltd. in Canada. The company provides financial products and services through its affiliates that include term life insurance, mutual funds, variable annuities, segregated funds, loans, long-term care insurance, pre-paid legal services, credit monitoring and debt management plans, to over 6.3 million clients through a network marketing formatted sales model. In August 2007 Primerica and Answer Financial introduced Primerica Secure, an auto and homeowner's insurance referral program to quotes from dozens of insurance carriers. In September 2009, Primerica and Equifax teamed up to offer DebtWatchers, a credit monitoring and debt management tool for clients as another way to fight debt.